This significant public asset aims to engage a broader audience, and facilitate content discovery. As part of this, the NFSA and Razorfish have:
- undertaken a complete review and redesign of the website navigation and information architecture to create a more engaging and ‘discoverable’ user experience.
- facilitated the discovery and creative reuse of rich assets within the collection by placing them higher in the hierarchy of the website
- created a curation platform for the 2.3 million assets within the collection, allowing them to be grouped together in curated ‘showcase’ experiences.
“We are very excited to introduce the new NFSA website. Not only can the public enjoy exploring our curated collections and online exhibitions, but for us, this platform is an essential tool to share our collection in an increasingly connected audiovisual world. Working with Razorfish and Acquia has allowed us to create a world-class experience that we hope will be enjoyed by our audience and stakeholders,” said Michael Loebenstein, NFSA CEO.
“We’re proud to have worked in partnership with the NFSA and Acquia to deliver the most user-centric and creatively excellent website using the govCMS platform to date. It’s been a privilege for Razorfish to engage with an institution as important to Australia’s culture and heritage as the NFSA. This is such a transformational piece of work, and the website now really articulates and executes the organisation’s purpose and goals,” said Simon Pelletier, Managing Director, Razorfish.
“NFSA’s new site demonstrates the versatility of govCMS for building elegant, media rich, and highly intuitive sites, and the archive gains the benefits of an accessible, scalable platform from which to develop creative, digital leadership. Working with Razorfish, we’ve developed a platform where the public may begin exploring the history contained in the archive and discover how it relates to today,” concluded Graham Sowden, GM for Acquia Asia Pacific and Japan.
LAUNCH CURATED COLLECTIONS
LAUNCH ONLINE EXHIBITIONS
Priscilla Queen Of The Desert
Picnic At Hanging Rock
Storm Boy *new content
About the NFSA
The NFSA is Australia’s premier audiovisual archive, collecting, preserving and sharing Australia's audiovisual heritage - our nation's films, radio and TV programs, recorded sounds, scripts, costumes and much more.
The NFSA is the nation’s ‘living archive’ where more than 2.3 million items representing over a century of Australian history and creativity, are preserved for the public, present and future, to discover and re-use.
Acquia is the leading provider of cloud-based, digital experience management solutions. Forward-thinking organisations rely on Acquia to transform the way they can engage with customers -- in a personal and contextual way, across every device and channel. Acquia provides the agility organisations need to embrace new digital business models and speed innovation and time to market. With Acquia, thousands of customers globally including The Australian Government, through the govCMS platform, Flight Centre, Foxtel, TransLink and IAG are delivering digital experiences with transformational business impact.
For more information visit www.acquia.com or call +61.2.8607.8446.
Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The agency’s world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including Citigroup, McDonald’s, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish’s team of 3000+ experts span 25 regions, including Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Singapore, the United Kingdom and the United States.
Razorfish is part of the Publicis.Sapient platform. For more information, visit Razorfish.com, like us on Facebook or follow us on Twitter, Weibo and Instagram.
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