Acquia Lift solves these challenges for digital teams, bringing together content and user profile data from any source to personalize the customer journey in ways not previously possible. More than a headline swap or banner choice, Lift presents wholly targeted experiences based on broadly observed visitor behaviors as well as specific user preferences and interactions. Lift’s real-time personalization starts with the very first engagement across any device or channel. The result is a more relevant experience for every user, where content and calls to action are better matched to their needs and expectations.
“Lift elevates personalization for every organization. Going well beyond the world of A/B testing and experimentation, Lift empowers digital teams to deliver holistically crafted experiences in real time. It’s a game changing cloud solution that redefines and simplifies the user model while providing delivery at global scale,” said Christopher Stone, chief products officer at Acquia.
“Gaining insight about our readers is a core part of how we can create a great experience for all,” said Ingo Ruebe, CTO of Burda Magazine Holding AG. “With Lift we’re building better profiles of our customers and subscribers to deliver precisely the right content. We’re also more broadly tracking and observing visitor behavior to improve the experience for everyone and create new business and revenue opportunities for our organization.”
Acquia Lift features:
- A new card-based, intuitive UI with drag-and-drop content targeting
- Merging anonymous and known visitor profiles
- Enterprise CMS integration and content syndication from any source
- Turnkey integration with Drupal 7 and Drupal 8
- Real-time, adaptive segmentation
- Behavioral targeting and A/B testing
“People expect contextual experiences; that’s why data collection and experience optimization are the first topics every new client we meet wants to address,” said Dan Goldenbaum, director of technology at VML. “Lift makes it possible for organizations to build a strong foundation for delivering personal, meaningful experiences, and with these latest capabilities, that experience may be optimized across a far wider digital footprint in every organization.”
To learn more visit www.acquia.com/acquia-lift or see the recorded webinar, “Unifying Content + Data: Why Context is the Future of Digital Experiences” at www.acquia.com/webinars.
1- “Digital Insights Will Power Great Digital Experiences,” by Ted Schadler, Forrester Research, Inc. November 2015
Acquia is the leading provider of cloud-based, digital experience management solutions. Forward-thinking organizations rely on Acquia to transform the way they can engage with customers -- in a personal and contextual way, across every device and channel. Acquia provides the agility organizations need to embrace new digital business models and speed innovation and time to market. With Acquia, thousands of customers globally including the BBC, Cisco, Stanford University, and the Australian Government are delivering digital experiences with transformational business impact.
For more information visit www.acquia.com or call +1 617 588 9600.
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