CMO Checklist for Website Redesign

Is it time for a website redesign? Ask yourself the following questions to determine if it's time to take the plunge.
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Companies rebrand, redesign and rebuild their websites all the time. It tends to be a costly and complex undertaking, and not something a CMO would decide to do on a whim. But there are times when it must be done.

Answering these five questions will help you decide if the time is right to take the plunge into a site redesign.