The Total Economic Impact of Acquia CDP: Cost Savings and Business Benefits Enabled by Acquia CDP
Payback in less than six months. 589% ROI over three years. The remarkable business impact of Acquia CDP.
Acquia CDP is a customer data platform that increases revenue and profitability for organizations. It does so with a unified view of the customer, democratized analytical insights, machine learning (ML), advanced segmentation, and data activation across marketing and customer engagement channels.
Acquia commissioned Forrester to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Acquia CDP.
The study revealed that implementation of Acquia CDP led to a range of quantifiable benefits, impacting everything from marketing effectiveness and customer retention to call center performance and operational efficiency.
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According to the interviewees, Acquia CDP enabled swift and smart decision making to capture opportunities, gain competitive advantages, and manage risks. With the digital insights at the core of their business decision making possess, they gained a significant competitive advantage over their peers.