Power of Personalization in Healthcare
- The basics of personalization, challenges, and use cases specific to healthcare
- Various personalization methods and steps to implement a personalization strategy
- Ways to effectively measure the ROI of personalization
- How Acquia Marketing Cloud solutions enable personalization with ease
Three in four consumers say that they want to have the same digital experiences in healthcare that they have with other businesses.
When you remain meaningfully connected and engaged with your patients and members, it stands to build their trust in your brand (and importantly, to elevate their health outcomes). Whether a payer or provider, you must communicate in an appropriately personal way and provide relevant information across the entire health journey.
To accomplish this, many healthcare organizations are doubling down on data and choosing personalization-enabling digital platforms that can leverage data and drive engagement.