Guide

How to Prepare for Product Launches With DAM

What's Covered?

What's Covered
  • Take a look at three features in Acquia DAM (Widen) that help marketers prepare their assets for product launches
  • Learn how these features help teams centralize brand and product content, automate workflows, and regulate asset distribution
  • Get examples of how to set up and configure these features to support product launches
Additional Info
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Product content is the currency of e-commerce. And as digital business continues to expand, brands increasingly need product content that’s reliable, consistent, and compelling … across touch-points.

Widen’s combined digital asset management (DAM) and product information management (PIM) solution simplifies how content is organized, accessed, and delivered to market. 

In this tactical how-to guide, we take a close look at three Widen features that help marketers prepare their assets for product launches: governance, Portals, and Entries.

You’ll find clear examples, helpful screenshots, and straight-forward instructions that outline how to configure and use these DAM capabilities to manage and distribute your product assets. 

Whether you are just beginning to learn about DAM functionality — or want to expand your DAM utilization to support product content workflows — this guide is for you! 

 

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