The digital ecosystem has exploded with new channels and interactive devices. Consumers want to be served on the device of their choosing and a customer experience can now happen almost anywhere. This explosion of channels has introduced many challenges for marketers to be able to deliver a great personalized experience. Just having a website isn’t enough anymore; every business now needs an open Digital Experience Platform (DXP).
In this e-book, jointly developed with our partner Third and Grove, we will cover:
- The emergence of the experience economy
- Challenges in delivering on the promise of 1:1 customer experiences
- How to assess digital experience platforms
- The advantages of an open DXP