Think Bigger: Your Digital Experience Is More Than Your Website
The digital ecosystem has exploded with new channels and interactive devices. Consumers want to be served on the device of their choosing and a customer experience can now happen almost anywhere. This explosion of channels has introduced many challenges for marketers to be able to deliver a great personalized experience. Just having a website isn’t enough anymore; every business now needs an open Digital Experience Platform (DXP).
In this e-book, jointly developed with our partner Third and Grove, we will cover:
- The emergence of the experience economy
- Challenges in delivering on the promise of 1:1 customer experiences
- How to assess digital experience platforms
- The advantages of an open DXP