Think Bigger: Your Digital Experience Is More Than Your Website

An open digital experience platform enables businesses to provide the ultimate customer experience across all channels at scale.
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The digital ecosystem has exploded with new channels and interactive devices. Consumers want to be served on the device of their choosing and a customer experience can now happen almost anywhere. This explosion of channels has introduced many challenges for marketers to be able to deliver a great personalized experience. Just having a website isn’t enough anymore; every business now needs an open Digital Experience Platform (DXP).  

In this e-book, jointly developed with our partner Third and Grove, we will cover:

  • The emergence of the experience economy
  • Challenges in delivering on the promise of 1:1 customer experiences
  • How to assess digital experience platforms
  • The advantages of an open DXP