Brands today compete on customer experience and good CX begins with a deep understanding of who your customers are and meeting their specific expectations. While brands collect so much customer data in digital interactions, their primary challenge to creating effective digital experiences comes down to their ability to work with data ― it comes down to their data journey.
In this e-book, you will learn:
- What a digital experience is
- The steps of the data journey
- How to measure digital experience
- The platform requirements for digital experience management
- How to create and implement a data strategy