Security and Digital Experience: A Guide for Marketers
- The top security concerns marketers should address to maintain customer trust
- The different types of risks that can impact your data and digital experience
- The steps to secure your infrastructure and deliver worry-free digital experiences
Marketing can’t treat security as “someone else’s problem” and pass the buck to the IT and legal teams.
Data breaches and cyberattacks damage your brand reputation and erode customer trust. That’s why it’s critical to be proactive about protecting your customer data and safeguarding your digital infrastructure against any potential risks.
In this e-book, we will explore the types of security risks that most marketing teams should take accountability for. Along the way, we will lay out concrete steps marketers can take to address these risks so they can ensure ongoing, positive, and engaging digital experiences for their audiences.