CDP Reality Check: Setting the Record Straight on Common CDP Misconceptions
- What holds organizations back from reaching their customer experience goals
- Seven common myths about customer data platforms — and the truth behind them
- Examples from brands that have seen real business advantages from using a CDP
By now, you've probably heard about customer data platforms (CDPs) and how they're powerful tools that help marketers build a compelling customer experience (CX) across websites, apps, and digital properties.
But as one tool in a sprawling list of martech solutions, there is still be a lot of confusion about what a CDP actually does. Some of these misunderstandings about CDPs may have you questioning the value of a CDP and whether it's the right solution for your organization. For example, you may have heard you don’t need a CDP if you already have a data lake. Or that a marketing automation platform can offer all the same benefits of a CDP. Or even that you can stitch together your own homegrown CDP from tools you already have in your martech stack.
But don’t be misled by these common CDP misconceptions. In our new e-book, we outline seven myths about CDPs, then clarify what’s real and what’s not.