Acquia Campaign Factory Datasheet
As your company evolves and expands, you will inevitably be faced with more complexity ‒ including new brands, business units, regional teams, franchises, partners or clients (if you’re an agency) that would benefit from separate campaign management accounts. Yet, ensuring brand, creative, and customer privacy compliance across multiple engagement solutions deployed across your distributed business is inherently difficult as you attempt to onboard each new instance or technology and implement standardized best practices.
Once the technology is actually up and running this can quickly result in the opposite of the desired outcome including disjointed experiences, offers, and multiple brand voices. With Acquia Campaign Factory now you can empower each of these groups with a separate automation account while keeping full visibility and control over each of them.