Merkle Inc. operates as a marketing agency. Its services include performance media, enterprise technology, customer relationship management, analytics, digital and user experience, B2B marketing solutions, customer strategy, data solutions, performance creative, and promotions and loyalty solutions. It offers M1, an accurate, intuitive, and automated system that can pinpoint people, gets users to destination faster, gives feedback on progress, and re-routes when user is off course; DataSource, a proprietary data set that fuels omni-channel, people-based marketing across the consumer journey; Rapid Audience Layer, a cloud-based data management solution that is quickly onboarded to allow for analysis, insights, and visualization of data; Merkury enables marketers, media owners, and publishers to own, build, and control a cookie-less private identity graph; New Stream Media network, offers design the media network, enables the team by upskilling current staff, or providing a turnkey team, and deliver growth and business impact through activation, audience, and analytics; and Archie offers a collaborative analytics environment. It serves in the areas of banking and consumer finance, health marketing solutions, high tech marketing solutions, insurance and wealth management, media and entertainment marketing solutions, nonprofit, retail and consumer goods, and travel and hospitality sectors. It has strategic partnership with Adobe, Google, Pega, and Salesforce Marketing Cloud. Merkle Inc. was formerly known as Merkle Direct Marketing Inc. and changed its name to Merkle Inc. in March 2005. The company was founded in 1971 and is based in Columbia, Maryland with additional offices in USA. As of September 1, 2016, Merkle Inc. operates as a subsidiary of Dentsu Aegis Network Ltd.