Facebook + Acquia CDP
A social media platform that allows users to connect, share content, and communicate with others online.
Acquia CDP simplifies Facebook advertising by generating Custom Audiences from lists of individuals which Facebook matches for targeting. This integration enables marketers to effectively connect their collected customer data with Facebook Ads.
Uploading physical and retail offline events to Facebook allows for improved calculation of return on ad spend and marketing performance for Facebook Ads by sharing customer and offline transaction data through a scheduled template report from Acquia CDP to Facebook's Offline Conversions API.