Psychology and UX - Evidence-based techniques to improve your customer experience

How marketers can review their website for UX design best practice, and use a powerful understanding of human psychology to improve the customer experience

For this seminar, we are joined by guest presenter, Cynthia Tang from Sitback Solutions: an Australian-based Human-Centred Design & Development Consultancy group who combine psychology-led UX & custom software development to create innovative customer experiences for your people.

You will learn:

  • How to go from behavioural insights to behavioural change
  • How to leverage the subconscious to improve customer experience
  • How human biases affect the way we design for - and interact with - websites
  • The UX design features that increase conversion rates and drive engagement
  • How to make a compelling case to your organisation to invest in a UX review of your website


  • Free website UX Checklist
  • All attendees will also receive a pack of Cognitive Bias Cards to help you make better decisions


Register Now

Featured Speakers

Cynthia Tang

Cynthia Tang

Registered Psychologist & Experience Design Team Lead Sitback Solutions

Jeff Lin.jpg

Jeffrey Lin

Director Solutions Engineering APJ Acquia