Big Green, Big Impact: How Dartmouth Reinvented The College Homepage
Dartmouth, one of the leading higher educational institutions in the world, had a problem they wanted to solve: How to connect and drive a diverse audience group to their digital homepage, dartmouth.edu.
For over 250 years people have come to Dartmouth to learn how to change the world, but that inspiring story wasn’t coming across on their existing website. And while the site had a rich body of content, the metrics made it clear that engagement was short and shallow.
Working with Third and Grove, Dartmouth led an ambitious project to create a new experience from the ground up. In this webinar, we will share the strategies we used with brand and content to drive engagement with prospective students, current students, faculty, staff, parents, alumni, and career seekers.