Lynne Capozzi

Lynne Capozzi

CHIEF MARKETING OFFICER

As Acquia’s chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, regional and field marketing, customer and partner marketing, events, vertical strategy, analyst relations, content and corporate communications.

Lynne is one of Acquia’s boomerang stories, first serving as Acquia CMO in 2009. Lynne left Acquia in 2011 to pursue her nonprofit work full-time. She returned to Acquia in late 2016 to lead the marketing organization into its next stage of growth.

Prior to her experience at Acquia, Lynne has held various marketing leadership roles in the technology space. She served as CMO at JackBe, an enterprise mashup software company for real-time intelligence applications that was acquired by Software AG, before that Lynne was CMO at Systinet, which was acquired by Mercury Interactive. Prior to that, Lynne was a VP at Lotus Development, which was later acquired by IBM.

Outside of her work at Acquia, Lynne is on the board of directors at the Boston Children’s Hospital Trust and runs a nonprofit through the hospital.

Few changes are more wrenching than a wholesale replatforming and redesign of an organization’s websites and other digital content solutions at the heart of most marketing technology stacks. Acquia’s move to Drupal 8 was no exception.

The eternal debate of open versus proprietary technology solutions took a turn towards the past recently, and we’re a bit puzzled at the nostalgic direction some analysts are taking it with respect to “digital experience platforms” or the DXP market.

Acquia's CMO shares the evolution of Acquia's own website, and why the marketing department decided to tackle website redesign.