X and Y: Power Rankings in the DXP Space

In the first part of our series on digital experience platforms (DXPs), we covered how a DXP is defined, how it evolved, and how these platforms can be leveraged to build innovative, multilayered digital experiences. Following Gartner’s February report on its evaluation of current DXP offerings in the market, this post will review these models and how Acquia’s integrated core technology fits in as a visionary player in this equation.

Gartner’s Magic Quadrant

In February, Garnter released its Magic Quadrant report on DXP platforms, defining its view on the leaders, visionaries, challengers, and more niche players in the market. As noted in our earlier post, Garnter describes DXPs as “an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences” stating further, “DXPs entail a high degree of emphasis on interoperability and cross-channel continuity across the entire customer journey.”

Gartner’s team has defined three main sections of what they believe are the criteria for high-level capabilities for the DXP market: 1) customer experience, such as search, navigation and discovery and content interaction; 2) DXP management, including integration, aggregation, analytics and personalization; and 3) Platform infrastructure, including multichannel delivery, cloud enablement and localization.

The Leaders

Gartner lists Salesforce, IBM, Sitecore, Adobe and Liferay as the main competitors in its first quadrant for achieving symmetry on the axis points of “execution” and “completeness of vision.” We are taken through a broad review of all the superlative qualities about these systems, however, like in all mathematical principles, every positive has a negative, and Gartner is clear-eyed in outlining them. Acquia, is right behind striving to offer an "Open Source DXP."

The Challengers

At Acquia, we have our own vision for defining a DXP, which is an organization’s set of core and supplementary technologies used to build coherent, connected and personalized experiences that deliver the right content in the right context to the right people through the right channels. We believe the best DXPs should be open, flexible and integrated.

Placing Acquia in its second quadrant, which Gartner refers to as the “challengers,” we are proud to be included along with established tech giants such as Microsoft, Oracle, and SAP, as well as Canada-based OpenText.

The Case for Acquia’s DXP

Our strategy has always been to focus on customer success through providing an innovative open source platform with a commitment to data-driven customer journeys. Our approach values and promotes simplicity in integration of cross-channel delivery; scalability in authoring, site operations and data security; and intelligence in automated, actionable insights, empowering users to become active in defining experiences.

We provide organizations with proven core capabilities, including Acquia Lightning, a web content management system based on Drupal 8, Acquia Cloud and Cloud Site Factory, Acquia Lift, Acquia Journey, Acquia DAM, and other tools, as well as connectors and integrations that allow the flexibility to customize your DXP to provide your business with optimal results.

We take the view the best DXP has a solid foundation and other best-of-breed technology like marketing automation and analytics, allowing your organization to build an optimal DXP model to provide the ultimate experience for your customers, at scale. As our global partner ecosystem continues to develop, we are positioned to provide expertise in specific verticals to clients among all regions.

David Aponovich

David Aponovich

Sr. Director, Product Marketing Acquia, Inc.

David Aponovich is senior director of product marketing at Acquia, where he helps articulate the benefits of Acquia solutions including Acquia Journey, the company’s customer journey orchestration solution, and trends in digital experience.

Prior to joining Acquia, he was a senior analyst at Forrester Research, where he researched web content management and digital experience technology and consulted to Forrester’s global clients on their digital transformation initiatives. He also spent six years as web content management strategy consultant at agency Connective DX, and previously was marketing director at a WCM software vendor.