Independent analyst firm Gartner recently published the 2020 Magic Quadrant for Digital Experience Platforms (DXPs), and Acquia is positioned as a Leader. You can download a copy of the report and see the results yourself, but we wanted to dive deeper into how Acquia’s open approach to DXP is positioned to meet both the current and future needs of today’s customers.
Gartner defines DXPs as “an integrated and cohesive piece of technology designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multi experience customer journeys.” There’s huge momentum driving the growth and adoption of digital experience capabilities. Organizations win and lose based on the customer experience they deliver.
The expectations customers have for digital experience have grown exponentially. It used to be that a website powered by a web content management (WCM) system was the experience that mattered. This is an area Acquia has excelled in for more than a decade. (Acquia has been in the Leaders Quadrant of the Gartner Magic Quadrant for Web Content Management for the past six years.) As the leading provider of Drupal cloud solutions, thousands of organizations use Acquia to build secure, scalable and compliant web sites and applications. Some clients have hundreds or even thousands of brand sites, and Acquia's cloud platform provides the governance and scalability global brands need to streamline delivery and remove complexity.
Organizations are investing in strategy and technology to get digital experiences right as they seek to win, serve and retain customers over the long term. This has driven Acquia’s vision for DXP and has resulted in delivering additional capabilities to help customers build the best possible experiences across multiple channels.
Acquia’s Open Digital Experience Platform uniquely answers the call for seamless, personalized experiences in more innovative ways than other DXP offerings, by letting you leverage Acquia’s capabilities or by bringing your best-of-breed martech, which integrates with our core platform. Our open DXP provides the backbone for thousands of organizations’ digital experience strategies. It’s a set of cloud-based technologies that bring together the tools and infrastructure necessary for developers, IT operations and marketers to build, manage and optimize the world’s greatest digital experiences.