Linda Bustos
Director of Ecommerce Research
Elastic Path
Linda Bustos is the director of ecommerce research at Elastic Path and author of the Get Elastic Ecommerce Blog. Linda's articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard, and she has provided expert opinion to Inc Magazine, Entrepreneur, Time, the Los Angeles Times, the New York Times and Forbes. She is also a co-author of the Advanced Commerce Maturity Scale, a self-assessment tool you can use to measure the ability of your company to deliver omnichannel, experience-driven transactions across touchpoints.
Recent blog posts
Posted on Wednesday, September 16, 2015 - 11:28
Delivering excellent mobile commerce experiences is not just about mobile-friendly design, but also about mobile context – the right experience at the right time given what you know about the customer. In some cases, this is a unique experience to
More... Posted on Wednesday, September 9, 2015 - 10:00
It’s clear that mobile matters, and mobile-friendly websites are table stakes. But what is the best approach for mobile commerce?
Death of m.dot
In the early days of mobile-targeted web design – circa 2009, mobile domains (m.dot or .mobi sites) were
More... Posted on Wednesday, September 2, 2015 - 13:34
There’s no question: Mobile commerce matters.
In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales in a recent three-month period. For some retailers, mobile accounted for as much as
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