Jenifer Snow

Jenifer comes from a background of supporting brand strategy and digital marketing launches for businesses including Abbott Labs, Cengage Learning, Outward Bound, and Sallie Mae. Central to this work has been creating systems for supporting strong, consistent brands in the face of dramatic growth, mergers, and increased dependency on agencies for support. Since joining Hologic she has successfully led the business’s move to a collaborative cross-divisional and cross-regional approach to digital marketing that is creating increased efficiencies, a stronger brand presence, and systems to keep these sites healthy over the long term.