Yeah, I know . . . After Effects and Premiere . . . big deal. Those are just tools, and tools change constantly. I’m most interested in the strategy behind how we use those tools to tell better stories, to elicit stronger emotional responses in viewers, to grab someone’s attention, to teach complex subjects easier and quicker. I’ve been working with audio, video, and digital asset management solutions for over two decades and am currently the video marketing manager at Acquia, a cloud-based provider of digital asset management software and integrated Drupal solutions. I am also an avid saxophonist and drummer and perform regularly with my band Phat Phunktion and many other Wisconsin-area music groups.