Why the customer experience should be a top priority for manufacturers

Rising customer demands and less of a focus on product are seeping into the world of manufacturing, and affecting the way organisations carry out business. In a connected digital world, customers are behaving more like consumers and expect the same experience from a manufacturing company as they do from other brands they interact with.

With this in mind, we’ve recently published a research report that looks at the importance of the customer experience in the manufacturing sector. Speaking to over 200 manufacturers, the report shows how this is becoming a “top priority” for the sector. You can read the report by clicking here.

On 25 July we hosted a webinar that focuses on the key points from the research:

• How to focus less on product and processes, and more on delivering a great CX
• The rise of direct to customer selling through the use of new digital platforms
• How loyalty to a manufacturing brand correlates to higher customer satisfaction
• How to digitalise for future customer success

In partnership with