How to Fail at Personalization

The ability to connect your business to your audiences lives and dies by the success in personalizing their experience. Gartner surveyed 2,500 consumers to conclude that more than half will unsubscribe from a company’s communications and 38% will stop doing business with a company entirely if they find personalization efforts to be “creepy” - a sure-fire way to fail at personalization.

Stop the madness, and carve a path to success by ensuring your personalization efforts deliver meaningful content, delivered at the right time and place. In this webinar, FFW and Acquia described some not-so-obvious personalization pitfalls, and key ways to avoid them. Don’t let your business be the next failed personalization effort. Watch this webinar on demand now and learn from the experts.

Watch this webinar to find out how to:

  • Assess your web traffic to create pinpoint personas
  • Create exceptional customer experiences with serialized content
  • Personalize your content across channels by persona
  • Design personalization programs for digital inclusion

 

Speakers: 

 

MJ Johnson, Sr. Director of Product Marketing, Acquia
MJ Johnson, Sr. Director of Product Marketing, Acquia
Ray Saltini, Director, Training & Engagement, FFW
Ray Saltini, Director, Training & Engagement, FFW

 

 

 

 

 

 

 

Dave Sawyer, Analytics and Optimization Lead, FFW
Dave Sawyer, Analytics and Optimization Lead, FFW
Kasia Sinczak, Content Strategy & User Research Lead, FFW
Kasia Sinczak, Content Strategy & User Research Lead, FFW

occurred on

Wednesday, September 18, 2019 EDT

time

1:00 PM

duration

60min.