How to Contextualize Content for Hyper-Personalization
Additional Info
B2B buyers expect hyper-contextualized experiences in increasingly complex buying scenarios that require both relevance and responsiveness. Marketers must be able to capture, interpret, and respond to buying behavior and signals in real time to deliver an optimal buyer and customer experience.
Listen to our webinar & discover how marketers are leveraging insights from content-based intent signals to design personalized buying experiences and create multiple paths to connect, convert, and drive repeat purchases.
In this session we’ll cover:
- Strategies and tactics for a signal-response approach to hyper-personalization
- A methodology for contextual activation using real-time buyer insights
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Jessie Johnson, Research Director, Demand Marketing Strategies, Sirius Decisions
