CDP vs. CRM - What's The Difference?

 

Today, consumers interact with brands across multiple channels.

This gives brands a multitude of opportunities to collect more customer data and use it to enhance customer experiences.

Unfortunately, this data gets stored in departmental and functional silos, and brands seldom utilize this data to their utmost potential.

Although we often read articles along the lines of ‘we live in the data economy’ or ‘data is the new oil,’ it stands true only for organizations that manage their customer data effectively.

That's why our latest webinar series is designed to help you understand and establish a key link in the larger conversation around better leveraging organizational data – including of course customer data – to drive profitability and differentiated customer experiences.

In this session you will learn:

  • How a CDP can be relevant to your business?
  • Use cases on effective applications of CDPs to achieve desired results