Justifying Digital Asset Management
- What digital asset management (DAM) is and why it’s a worthy business investment
- Why DAM is core to managing marketing assets and scaling content operations
- How to calculate and justify the value of DAM to your organization
- How major brands power digital experiences with DAM
- Recommendations for selecting the right DAM solution
A digital asset management system is a foundational platform for any marketing technology ecosystem. Helping teams stay organized and scale simultaneously, DAM tools are a system of record for rich media and visual content, descriptive metadata, rights and release information, and usage analytics. As the central source of truth, DAM software helps you get the right content to the right people at the right time.
Whether you’ve outgrown tools like email, Dropbox, and shared servers, or you’re looking to upgrade your current DAM system, this guide will help you understand and evangelize how DAM can be life-changing for your teams, your business, and your brand.
Download this guide today to learn how DAM fits into the big business picture to drive results.