How retailers can use a CDP to boost their ROI: success stories from the field
The challenge in the retail space is that customer journeys have become so complex that it can be tough to understand what makes your audience tick. Although marketers understand that customer insights are key to improving engagement and loyalty, they still struggle to put their massive volumes of data to work.
An individual customer generates data through multiple interactions that include events, call centers, retail locations, the company website, email, mobile apps and social channels. Retailers that understand the importance of weaving these insights together into a reliable, comprehensive and unique customer profile have come to realize that unleashing the power of data calls for a customer data platform (CDP).
In this e-book, we share eight examples of how brands like Moosejaw, Clarks and others have used their CDP to improve the customer experience, grow business and increase profitability. You'll learn about the results brands have seen from using a CDP for:
- Reversing abandonment
- Discounting strategy
- Effective direct mail
- Customer clustering
- Attribution
- Personalized customer service
- Facebook advertising
- Personalized emails