Identity Resolution: the key to retail’s greatest challenge
What's Covered?
- How identity resolution works: from deduping to linking a device to an individual
- Uses and benefits of identity resolution: from ad retargeting to customer support calls
- What to look for when choosing a customer data platform
Building personalized digital experiences to increase customer engagement will only drive results if you know your audience inside and out. But the challenge in the retail space is that customer journeys have become so complex that it can be tough to understand what makes your audience tick. People move between different channels, devices and store locations. An individual customer generates data through multiple interactions that include events, call centers, retail locations, the company website, email, mobile apps and social channels.
For retailers that struggle to weave all this data together into a reliable and comprehensive consumer profile, a customer data platform with identity resolution (IR) can be the answer. IR makes it easier to connect those dots and create more accurate customer profile by allowing you to link every web and email interaction, contact center chat, in-store purchase and app download to a unique individual.