Closing The Gap On Customer Experience
Leading brands today have learned that they need to compete on customer experience and think of experience as the new product. Recent Acquia research identified a significant gap between consumer expectations and what marketers are actually delivering in the way of personalized customer experiences.
This gap is real and likely to get worse. No longer just a marketing challenge, it has become a topic of C-Suite discussion: How do we compete effectively on customer experience?
Developed with our partner, VMLY&R, this e-book will cover:
- The customer experience gap and how GenZ is widening it
- Technology drivers and best practices for closing the gap
- Real-world examples of brands putting best practices in action