Acquia CDP for Retail Datasheet
Modern retailers possess a tremendous amount of data, but that data is often trapped in multiple tools and systems, making it difficult to gain true insight into customer behavior across channels. A CDP is the answer to help unify and cleanse data into a single persistent profile that can be used to better target customers with the right message that drives conversion. Yet the CDP landscape is complex and evolving, making it difficult for retailer to wade through the noise and select the right technology for their business. This datasheet highlights 7 reasons Acquia CDP is the best fit to deliver ROI and operational efficiency to retailers looking to build smarter, omnichannel campaigns that drive conversion.