Achieving a 360 Customer View

Checklist highlighting the different requirements for a Total 360 Customer view (CDP asset)
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Organizations are seeking a single source of truth for data across their business to gain better insight into customer behavior across channels. But what is actually required to achieve a single view of customer? How is it defined? This checklist includes 14 different requirements that are necessary to actually achieve the vaunted single view of customer that companies are striving for.