LifeFit Group

The Client

The LifeFit Group is one of the leading fitness and health platforms in Germany with several fitness brands, including Fitness First. With 235,000 members and more than 4,000 employees, Fitness First’s philosophy is simple: to support its members in increasing their fitness, improving their health and feeling good all-around — regardless of age, figure or level of training.

The Situation

With multiple sites, LifeFit Group wanted to build synergy between its numerous brands, simplifying the websites’ technical environment in order to improve both performance and efficiency. 

The Challenge

The company needed to find a central technology platform that allowed it to create and manage thousands of pages from its multiple brands’ websites in a single, easy-to-use tool that even non-technical users could work with. Additionally, each brand needed to be able to retain its own corporate identity while making use of the same components across all brand websites.

The Solution

Working with Wunderman Thompson Germany, the teams migrated the Fitness First codebase to Acquia Site Factory, including a large number of complex, customized features (e.g. class feature graph, club finder, class schedule, etc.). Within Site Studio, the teams developed 30 different components and built 1,000 pages easily with the drag-and-drop interface.

The Results

The new site is on the verge of going live, but the company is anticipating significant results. Because Site Factory makes it so easy to reuse features and manage designs and content for each brand, LifeFit Group believes it will achieve faster time to market for the new brands and a reduced total cost of ownership thanks to code synergies. Additionally, because the platform allows non-developers to quickly create or modify pages, the company’s developers can concentrate on creating new and complex functions instead of routine tasks.