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Move Faster. Stay on Brand.

Acquia DAM uses AI to find and organize every asset across every team, tool, and AI, so your people spend less time searching and more time creating.

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Every Asset, Everywhere, on Brand

Move faster

AI tag and deduplicates assets, so the library is always clean, current, and findable.

Go global, stay local

Search in any language, with templates and portals that scale to any market without a creative bottleneck.

Protect your brand

Portals auto-populate with the latest approved assets, and rights management stops anything going out that should not.

Capabilities

What you can do

  • Natural Language Search

    Intent-based search in plain language, optimized for English today, with improving results in other languages. Find the asset you mean, not just the keywords you typed.

  • Asset intelligence at upload

    Automatic tagging, alt text, and duplicate detection keep the library clean without manual effort.

  • Portals & Microsites

    Distribute assets with any audience, any format, in a custom branded page, all tied back to your governance.

  • Templates

    Create on-brand, localized materials without routing every request through creative.

  • Video Creator

    Templatize, create, edit, and translate videos with AI, no agency required.

  • Insights

    Clear, actionable data to track and optimize every asset, and show the impact of your content investment.

  • Product Catalogs

    Elevate product listings and reduce time to market with specs, attributes, and licensing tied to every asset.

  • Flexible Workflows

    Streamline asset creation, approval, and release with reviews built into the content lifecycle.

  • Content Publishing

    Publish web-optimized assets to every site and channel, then track exactly where each one is being used.

  • Nearly 300 Integrations

    Pre-built connectors across design, marketing, and e-commerce platforms, plus an open API for everything else.

  • AI Connectivity

    Connect the AI assistant of your choice directly to your library through Acquia DAM's native MCP Server.

  • Rights Management and Governance

    Rights, expiration, and usage rules travel with every asset, with role-based permissions and full audit trails.

Results Customers Report

  • Reduction in time to find images — Zurich Insurance, 20,000 users
  • Reduction in time getting assets to customers, agencies, and partners — Autodesk
  • Reduction in time from receiving images to publishing on the website — Rent the Runway
  • Digital assets centralized into a single source of truth — Boston Consulting Group

See It Working

Your AI finds it before you ask

As you write a blog post, build a page, or put together a deck, your AI assistant searches the library in the background and surfaces the exact asset you need, ready to embed.

Share always-current brand portals

Partners and regional teams pull from portals that auto-populate with the latest approved assets.

Self-serve, on-brand templates

Locked fonts, colors, and layouts let distributed teams create on-brand collateral and video without routing through creative.

Coming to the command center next
Acquia DAM customers have Early Access to Acquia Source and Acquia AI today. DAM joins the command center next — and your assets become something agents can act on.
Explore Acquia Source

Frequently Asked Questions

Digital asset management (DAM) is a software solution that stores, organizes, manages, and distributes your brand's digital files — images, videos, documents, and more — from a single centralized library. Acquia DAM (Widen) uses AI-powered tagging and smart search to help teams find the right asset instantly, eliminate duplicates, and share brand-approved content across every channel. It eliminates the chaos of scattered files across shared drives and email threads.

Unlike general file storage tools like Google Drive or Dropbox, a dedicated digital asset management system offers advanced metadata tagging, brand portal creation, version control, rights management, and built-in analytics showing how assets are used across campaigns. Acquia DAM goes further with 80+ pre-built integrations and AI-assisted tagging that auto-generates keywords, color profiles, and transcriptions. It's purpose-built for marketing and creative teams who need more than basic file storage.

Enterprises managing hundreds or thousands of brand assets across global teams need a DAM to ensure brand consistency, reduce content duplication costs, accelerate time-to-market, and maintain compliance with digital rights. Without a DAM, teams waste an average of 3.5 hours per week searching for files, and brand inconsistency costs companies millions. Acquia DAM helps enterprises centralize creative assets, automate workflows, and track asset performance with real-time insights.

Acquia DAM offers over 80 pre-built integrations with leading platforms including Adobe Creative Cloud, Drupal, Shopify, Salesforce, Workfront, and more — plus 200+ marketplace connectors and an open REST API for custom builds. This means your DAM works seamlessly within your existing tech stack without requiring heavy development work. The open API enables unique integrations with virtually any system your team already uses.

Acquia DAM pricing is customized based on your organization's size, number of users, storage requirements, and feature needs. Rather than one-size-fits-all tiers, Acquia provides tailored pricing to match your exact use case. You can request a personalized demo and pricing quote directly from Acquia to see what a custom DAM solution would cost for your team.