Publicis Sapient provides strategy, marketing, and technology services that enable clients identify and act upon opportunities to improve their business performance. It operates in three segments: SapientNitro, Sapient Global Markets, and Sapient Government Services. The SapientNitro segment offers Web and interactive development, traditional advertising, media planning and buying, strategic planning and marketing analytics, and multi-channel commerce strategy and solutions. This segment also provides integrated marketing and creative services, such as visual concept, design, and implementation through multiple media; audience segmentation, and profiling strategies; customer loyalty strategies; customer relationship strategy and implementation; customer lead generation and management; and integrated advertising campaigns. The Sapient Global Markets segment offers business and technology services, including buy-side investment process, commodities trading and risk management, derivatives platforms, clearing and collateral, data management, operational risk, pipeline and shipping, portfolio accounting, trade documentation, regulatory reporting, and valuation and risk analytics; and advisory, program management, analytics, technology, and operations services to banking, investment management, energy, and commodity industries, as well as to governments. The Sapient Government Services segment offers program management, solution delivery, strategy, and communications and outreach services, as well as provides consulting, technology, and marketing services. The company serves financial services, retail, technology and communications, consumer packaged goods, travel and leisure, automotive, energy services, government, health, and education sectors. It has operations in the Americas, Europe, and the Asia-Pacific. Sapient Corp. was founded in 1990 and is headquartered in Boston, Massachusetts. Publicis Sapient operates as a subsidiary of Publicis Groupe S.A.