Why Personalization is More Important than Ever—and How to Do It Right

With the increasing reliance on digital experiences, personalization is paying dividends now more than ever. 96% of organizations that implement personalization tools report improvements in customer engagement. But to get that kind of lift, you have to do personalization right.

Watch CMSWire, Sean McQuaide, Associate Director of Personalization at Bounteous, and Eric Fullerton, Lead Product Evangelist at Acquia, for an hour-long webinar as they discuss the newly released third annual CX Trends Report and cover why personalization is so crucial during this time and how companies can execute it well.


This webinar will cover:

  • Findings from the latest CX Trends Report, including consumers’ increasing reliability on digital channels and the growing importance of building brand trust and loyalty
  • Bounteous’ three-step approach to personalization and the impact that it has when done well
  • A case study detailing how a new process led one client to success