Unpacking Omnichannel: Driving Customer Engagement in 2022

The way consumers shop has evolved into a hybrid experience. Retailers and commerce must integrate in-store and online experiences or risk extinction. Driving differentiation through experience is essential to keep customers coming back.

Watch this on-demand session with Acquia & Srijan for a panel discussion on the current state of omnichannel experience and how brands can rethink loyalty, build brand equity, and nurture an ever-growing population of best customers.

In this session, our speakers discussed:

• The challenges of omnichannel customer engagement
• How to leverage first-party data to improve the customer experience
• What tools are essential to execute your omnichannel strategy
• How marketing automation + a CDP can empower your brand loyalty