Unlocking Machine Learning for Content Marketers: Harnessing Data to Personalize the Customer Journey

The dramatic shift from brick-and-mortar to digital transactions, coupled with seemingly endless digital sprawl, has unleashed an explosion of customer data. For content marketers, the challenge is translating the endless amounts of data into actionable insights to improve the way they communicate with customers. Traditionally, machine learning has been siloed within IT and data science teams. But what if content marketers could access the power of machine learning quickly and easily to add more intelligence to their content marketing activities?

 

Watch experts from Bounteous and Acquia to learn how content marketing teams can harness the power of machine learning to activate data and scale their content marketing efforts. In this webinar, we reviewed:

 

• Diving into specific use cases of how machine learning helps content marketers deliver better, more personalized content.
• How to provide an overview of machine learning models that are most useful to content marketers and content creators
• How machine learning can help you intelligently scale your content marketing activities to do fewer things with better results