Rethinking Content Delivery: A Marketer’s Guide to CMSes

Rethinking content delivery has two sides to it. On the one hand, the burden of content management falls on you: marketers and content creators. On the other hand, your colleagues in IT need a solution that facilitates content delivery across the organization without sacrificing security and governance.

In this 25-minute, on-demand, session, we’ll break down why a powerful content management platform equipped with low-code tools is a win-win for all employees and what every marketer needs to know when evaluating CMSes.

What’s covered:

• Why you need to rethink your approach to content delivery

• Who needs what: the three types of CMS Users

• What CMS features will set marketers up for success, including SEO features, multilingual management, landing pages and microsites