Profit Through Profiling: The Competitive Advantage of Experience Personalization
What's Covered?
- Criteria for determining the right CDP
- Finding hidden value in your existing data
- CDP-fed campaigns and web personalization
- Customization of dashboards and roadmaps
- Accelerating ROI, both short-term and long-term
A customer data platform (CDP) is a mission-critical technology for today and for the future. The elimination of cookies in popular web browsers — and the subsequent deprecation of third-party data — means those who are using CDPs to enhance their first-party data have a growing competitive advantage in real-time marketing and personalized experiences. And that’s not the only positive impact of a CDP implementation.
Acquia has partnered with the CDP Institute for this virtual workshop to help organizations explore all the benefits of a CDP, how to determine the right solution for your business, and how to make the most of its capabilities. Attendees will be equipped with concrete steps on how to ensure early wins and prove campaign ROI.
This workshop is for organizations that want to understand if they need a CDP, how to justify the investment, and how to advance their customer experience maturity.
This workshop is also for organizations who already have a CDP but are struggling to make the most important capabilities come to life.
Featured Speakers
