Improving the User Journey with UX Research & Personalization
Personalization is gaining traction with marketers today because it allows companies to better communicate and engage with their target audiences.
However, implementing a content strategy for different audiences, without multiplying your content creation efforts is a huge challenge. So how do you personalize your messaging efficiently?
Watch our webinar to see how we address these challenges and highlight a case study that demonstrates how personalized content helped a university communicate with both students and the broader public.
You’ll learn how to:
- Begin defining and prioritizing your audiences
- Create a content strategy that speaks to your audiences
- Identify what content to personalize and strategies needed to create, test, and improve your content over time
