Evolution of Commerce: Unlocking Improved Shopper Experiences

Throughout 2021, executives have expressed a heightened sense of urgency in upgrading eCommerce systems. Many organizations, from large to small were caught flat-footed during the pandemic with prior generation solutions in place.

BWG Connect, TA Digital, Acquia & commercetools conducted a survey of 75+ decision makers to deep dive into composable commerce trends, challenges & opportunities. Watch this on-demand session of your peers as they discuss the findings and receive the full complimentary analysis!

The following topics were discussed during this session: 

• Developing a composable commerce solution - Understanding the complexity, time commitment and cost
• Ability to pivot - Consumer expectations are constantly shifting, requiring brands to test fast and flexible ecommerce solutions
• Over the past 12-24 months why are composable and best of breed commerce solutions being viewed as “high” or “strategic” among 71% of respondents
• Shifting in preferences - The shift towards best of breed or composable commerce stacks along with Cloud and SaaS based solutions
• Learn how the leading marketing experts are able to take organizations from 0 to 60 with a best of breed composable commerce solutions, saving cost and time to market