2022 Martech to Revolutionise Digital Experiences: With New Balance & Lululemon

What's Covered?

The world's leading brands are ahead of the global curve for the implementation of Marketing Technology (Martech). The adoption of these technologies helps marketers work more effectively and efficiently. However with this comes greater consumer expectations, with 80% of consumers now saying they expect brands to have a consistent message and appearance across their digital platforms. This highlights a key area for focus and investment in 2022.

This webinar looks under the hood of the martech that brands like New Balance & Lululemon use to power their Digital Experiences. You will gain actionable insights on how to build and scale your martech infrastructure to meet constantly rising consumer expectations.

Additional Info

Key takeaways include:

  • How New Balance streamlined their content workflows to optimise content delivery as part of their digital experience
  • How to use a CDP and 1st party data strategy to personalise customers’ digital experience, with examples of how lululemon have achieved this
  • The martech you should be prioritising heading into 2022

Featured Speakers

Jake Athey Headshot Teal Backgroudn

Jake Athey

Vice President, Sales and Go-To-Market, DAM and PIM


Tom Bianchi Headshot

Tom Bianchi

Senior Vice President, Product and Solutions Marketing