Calculate Your
CDP ROI

What’s the cost of your current approach to consolidating customer data? Enter your numbers and see.

Use the CDP ROI Calculator to see if an investment in a customer data platform (CDP) can drive cost savings and operational efficiencies for your business. The calculator explores seven areas across marketing and IT:

• Campaign time to market
• Website conversion rate
• Annual customer retention rate
• Average annual customer value
• Email-based conversion rate
• Operational efficiency 
• Reporting productivity

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