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Elevated Third: How to Make Content Personalization a Dream

It’s been said over and over; both content and personalization are critical to digital success. So it stands to reason that content personalization is super important. For businesses struggling to meet the demands of their audience, this can be a scary time. Part of the fear comes from not knowing where to start. Should you just start creating various forms of content and see what resonates with your audience, or do you start with audience segments and personalization and then produce content to support them? There’s no definitive answer, no one step solution to solve all your content... More

Drupal 8 Module of the Week Recap: Admin Toolbar, Devel and Metatag

The Drupal community is still working fast and furiously to improve module availability for Drupal 8. We continue to see their brilliant work with each Drupal 7 module successfully migrated over to Drupal 8. We’re back with three more freshly-migrated D8 modules that we’ve profiled over on the Acquia Developer Center: Admin Toolbar, Devel, and Metatag. Admin Toolbar Maintainers: Mohamed Anis (matio89 on Drupal.org) and Wilfrid Roze (... More

How Financial Services Consumers are Managing their Products and Services

In my last blog post I revealed the findings from a piece of research that we commissioned Vanson Bourne to conduct. We set out to shine a light into how the latest smart devices are being used and how they’re impacting and influencing the ‘research’, ‘purchase’ and ‘recommend and share’ parts of the customer journey. As part of that project, Vanson Bourne examined how... More

When traffic skyrockets your site shouldn't go down

This week's Grammy Awards is one of the best examples of the high traffic events websites that Acquia is so well known for. This marks the fourth time we hosted the Grammys' website. We saw close to 5 million unique visitors requesting nearly 20 million pages on the day of the awards and the day after. From television's Emmys to Superbowl advertisers' sites, Acquia has earned its reputation for keeping their Drupal sites humming during the most crushing peaks of traffic. These "super spikes"... More

Acquia's Plans for DrupalCon Asia in Mumbai

Acquia is once again a sponsor of an upcoming DrupalCon -- DrupalCon Asia in Mumbai, India. It runs Feb 18 through Feb 21. Some of us are traveling a long way to be there and meet new friends from the Indian community. Other colleagues are already part of the Indian Drupal community and are getting the chance to share their knowledge and experience with everyone at the big event on the Drupal calendar. Acquians will be involved in many of the aspects that make up a DrupalCon: from the summits on Thursday, to the Prenote, to the... More

The Evolution of Media Company CMS Platforms: Newspaper CMS Selection

Last week in this series on Media-focused CMS platforms, we discussed how proprietary CMS systems have long dominated the newspaper industry, and then touched on the more recent trend towards consolidation. Today, we’ll dive deeper into that industry, and what drives newspapers to make CMS decisions the way they do. It’s common practice in the current market to see newspapers with two different CMS solutions, which begs the question, do newspapers actually need two separate systems... More

Using Technology to Overcome 3 Top Content Challenges

While a top priority for most enterprises today, content strategy comes with many challenges. How much content should you be producing; are you over-saturating your audience with too much content, or are you leaving them hanging with too little content? How do you create content that your audience wants to read, watch, or see? And how do you keep up with the audience demand for fresh, completely personalized content, delivered to them at the... More

Introducing the Drupal 8 Module of the Week Series

It’s been a little over two months since Drupal 8 went General Availability (GA), a milestone nearly five years in the making. The time between Drupal releases was well spent; Drupal 8 has an updated development framework, improved usability and authoring experiences, and better support for multilingual and mobile. Since Drupal 8 was released in November, the Drupal community has been working tirelessly to not just migrate existing Drupal 7 modules over, but to write new ones that utilize Drupal 8’s new and improved features. Last week,... More

The Evolution of Media Company CMS Platforms: The Newspaper Industry

Last week in our series on media CMS platforms, we looked at how the broadcast radio industry is following suit in the movement towards an open source future. Today, I’ll dig deeper into the newspaper industry, and how that landscape is changing. Why proprietary CMS solutions have dominated in the newspaper business Newspapers differ from their TV and Radio counterparts, because there’s an actual physical media product that needs to be designed, produced, distributed, and sold to consumers. The same CMS platforms that deliver newspaper content to digital platforms often also have technology... More

Accelerating Drupal 8 Adoption

Drupal is at a critical point in its history. To justify an upgrade to the now production-ready Drupal 8, the Drupal development community have implicitly asked the 1m+ website owners, developers and authors to trust that Drupal will continue to be their engine of innovation for the next 3–5 years. Historically Drupal has been a Lego box for site builders and developers, enabling complex use-cases via a mature and sophisticated module eco-system. The last major version of Drupal had barely any adoption until 6 months after its release when the module eco-system caught up. To ensure less lag... More

10 Important Business Benefits of Drupal 8

There’s an abundance of information out there for technical folks on the benefits of Drupal 8, but less material on the business benefits of Drupal’s latest version. In addition to carrying on Drupal’s core functionality and open source roots, it offers many additions and upgrades that will help to bring your digital business boldly forwards into today’s age of the customer. According to Forrester, there is a... More

How to Align Personalization Objectives with Business Goals

This is part two of a five-part blog series on personalization. Personalization is a top priority for businesses today, regardless of industry. To make sure that any personalization program within your organization is a glowing success, it must be aligned with the company’s larger vision and strategic goals. Without this alignment, the reason for implementing a personalization program in the first place can get lost, and personalization can do as much harm as good. The danger lies in optimizing toward a minor objective, such as increasing clicks on your website, because that type of... More

The Evolution of Media Company CMS Platforms: The Radio Industry

In previous posts in this series on media CMS platforms, I’ve looked at the current media and entertainment industry landscape, and how media companies are making CMS decisions. I’ve discussed the constant motion from one CMS to the next, and general industry consolidation across many media industries, with a specific focus on television markets. Today, we’ll look at... More

Choosing the Right Content Distribution Model for Your Organization

Creating and syndicating quality content has become a top marketing priority for businesses large and small, regardless of industry. Marketers are constantly working toward the right content balance, one that strikes the right tone, provides the correct information, and engages the audience while meeting their expectations. With so much focus on production of content, however, the distribution of finished content can often become secondary. Content has no purpose if your audience can’t access it. Having a content distribution plan is almost as important as the creation of the content itself... More

How To Build a Successful Personalization Team

This is part one of a five-part blog series on personalization. Building great digital experiences, as with everything else, begins with the builders. While an individual may produce a masterpiece alone, most great achievements are the result of skilled individuals working together as a team. Successfully building and delivering personalized experiences on the web or anywhere else is no exception to this rule, and it is rare to find one person who can achieve this independently. For this reason, organizations who wish to create relevant personalized experiences for their customers must... More

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