Today’s leading brands know that digital experience extends far beyond the website. But in a martech ecosystem made up of vast constellations of new technologies and channels, successfully orchestrating all the right elements into memorable digital experiences requires vision and strategy.
At Acquia, we’re proud to be powering awesome digital experiences for some of the world’s most well-known brands. And it’s all made possible thanks to the help of our experienced and talented partner network. Our partnerships encompass a diverse group of business types, services, and regions, spanning from smaller specialized firms and system integrators to strategic consultants and well-known digital agencies. With such a range of skills and digital achievements to draw from, we wanted to better define exactly what “digital experience” means for Acquia and our partners.
Previously in our “Opening Up” blog series, we asked Acquia employees, “How would you describe a digital experience?” Now we’re opening the question up to our partners to give their definitions. Here are some of their responses:
"Forget digital. To be impactful an experience should have high utility (in the usability sense) and deliver delight to a customer or prospect."
-Justin Emond, CEO/Founder at Third and Grove
“Digital experience is getting more ubiquitous. Very soon, we won't be able to talk about any of our experiences without a single digital element in it. And experience design is an increasingly important competitive advantage in business and technology. Consumers expect products and services that are easy to use and work as promised. We focus on aligning customer needs and business strategy with your digital experience to create memorable and long-term relationships on an optimal technology platform.”
-Chris Li, Associate Partner, IBM iX
“A digital experience is a personal, engaging, informative and intuitive interaction between user and creator. If you do it right, you stay connected to your user. If you do it wrong, they leave.”
-Jason Trobman, CTO, Digital Pulp
"The digital experience is not just about the features you build, it’s about unique human-centric design. It's about building products that people like to use. We believe in validating throughout the entire process when we build a product because the user’s perspective is the top priority. The result is higher quality software that is fun and easy to use. We always think about the user experience first - it's what matters the most."
-Ken Fang, President, Mobomo
“Strong digital experience removes friction and unleashes potential. The building blocks for an exceptional experience include speed, ease, personalization, design and security.”
-Stephanie K. Minier, Director, Marketing & Strategy, NetTango
“I always think of a digital experience first and foremost as a human connection. There’s a person on the other side of the screen (or other digital interfaces) and a great digital experience always acknowledges that.”
-Ricardo Osuna, Sr. Director, Strategic Partnerships, FFW
"A digital experience occurs when people involve technology in a process that previously would've only occurred between humans without technology. A great digital experience is achieved when people interact with brands online and they get the same feeling and experience they would if they were physically interacting with that brand."
-Jared Seminoff, Strategic Partnership Manager, Acro Media Inc