Welcome to our Acquia News & Notes series where we’ll recap top announcements, customer stories and media drivers.
As all industries search for a path forward and new solutions to stay connected to customers, Acquia’s leaders have been actively speaking up about how our core themes such as personalization, customer data and open source technology are instrumental in helping brands reach their goals. Our leadership has been serving as trusted advisors to our partners and customers as brands turn to offering digital experiences to engage with consumers across industries. Here is some of the best advice Acquians shared with this press this month.
- “What are the ways that you can do the best personalization to help create the best customer experience? I think it’s about open technology — open technology is key.”
— Lynne Capozzi, Acquia CMO, Marketing Land
- “This is a moment where understanding your buyers is critical to defining your discount strategy, and testing is required. Discounting is a bit like drugs; it’s both addictive and bad for you, creating unwanted and long-lasting negative impact on a brand. Instead of mass discounting, I’d generally recommend using discounting to solve specific problems for specific small audiences.”
— Omer Artun, Acquia Chief Science Officer, Retail Touchpoints
- “If you want to be the best at a technology, you can really do so in open source because you can literally look at everything, all of the code, versus it’s really hard to become the number one expert in a proprietary tool if you don’t actually work at the company that built it.”
— Dries Buytaert, Acquia founder and CTO, The New Stack