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Create and Deliver Effective Customer Journeys Without a Marathon Effort
04.16.2018
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David Aponovich

Create and Deliver Effective Customer Journeys Without a Marathon Effort

Deliver Customer-First Experiences

Orchestrate experiences that put your audience first at every point of the journey.

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The new marketing mandate requires brands to deliver effective, differentiated experiences that serve the needs of the customer at each step of their journey.

This requires a combination of skills, strategy and technology. But it’s never been more within the reach of forward-thinking marketers and customer experience professionals.

Building a customer journey orchestration capability in your organization need not be a marathon effort.

Though anything worth doing well requires you to break a sweat, Acquia wants to help set you on the right path as you move into the era of connected, personalized customer experiences.

 

6 Steps to Creating Customer-Centric Customer Journeys

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Acquia’s new eBook, “The Customer Journey: How to Deliver a Great Customer First Experience,” sets the vision and provides an easy to follow agenda to help get your organization headed, sure-footed, in the right direction.

It offers insight and advice for creating and delivering great customer journeys – so you can trigger and deliver the right content or offer, at the right time, on the right channel, to each individual across customers and prospects.

Read more to learn:

  • How to remove roadblocks that inhibit great customer experiences
  • What’s possible when you adopt a customer journey mindset
  • Steps to creating customer-centric journeys
  • When customer journey orchestration is done right, you’ll be acquiring, converting and growing customers more effectively than ever.

Download the eBook

David Aponovich

David Aponovich

Sr. Director, Product Marketing Acquia, Inc.

David Aponovich is senior director of product marketing at Acquia, where he helps articulate the benefits of Acquia solutions including Acquia Journey, the company’s customer journey orchestration solution, and trends in digital experience.

Prior to joining Acquia, he was a senior analyst at Forrester Research, where he researched web content management and digital experience technology and consulted to Forrester’s global clients on their digital transformation initiatives. He also spent six years as web content management strategy consultant at agency Connective DX, and previously was marketing director at a WCM software vendor.