Composing Harmonious Digital Experiences with Flexible Governance

A composable enterprise embraces agility through a modular architecture and low code tools to provide governance without sacrificing flexibility.

Like most great innovations, music is both a science and an art. Musicians create inspiring experiences by studying how different sounds fit together in unique arrangements and adapting songs to appeal to different audiences and genres. The lessons learned from one of the world's oldest crafts can be applied to the ever evolving digital world. The same blend of freedom and structure can be found in how today’s leading brands shape customer experiences. They want to build something that is meaningful and unique to each person who experiences it, while still ensuring these experiences flow logically from one point to the next.  

As demand grows for these more relevant, seamless customer experiences, we’re seeing the rise of the composable enterprise. A composable enterprise embraces agility, flexibility and uncertainty through a modular architecture with packaged business capabilities that empowers organizations to shape content and data  into customer experiences once and reuse and adjust different pieces of these experiences in new and unique digital moments. With new technologies and channels cropping up every day, mastering the fluid dance of a truly composable business model requires a platform that can be highly scalable and highly performant without being locked-into a single approach or set of tools. Think of a composable governance model as the conductor leading an orchestra of musicians. Every instrument offers tons of possibilities for new songs, tempos and audience experiences, but musicians still have a certain set of notes and keys to guide what they can create. 

While composability grants organizations more flexibility to rapidly innovate and adapt to meet business needs, it needs to have the proper guard rails in place. For example, if every player in a band just plucked strings or pounded on keys at random, the result would be an out-of-tune, unpleasant mess. The modular components and low-code tools and technologies put in place a set of centralized standards just like the staffs and spaces within sheet music. These intuitive technologies leave room for creative innovation without ignoring the need for overarching governance. 

How Composable Governance Delivers Structured Freedom

Business users, marketers and content creators responsible for delivering customer interactions need intuitive tools that don’t create additional IT bottlenecks and slow time to market. When teams struggle to get the results quickly without extensive technical resources, they’ll often go outside of IT-approved technology and buy new tools and systems to solve their problems. For brands without centralized insight and governance over all of their digital experiences, one bug can quickly spiral out of control and impact all of their different sites’ experiences. If each security update process is disconnected and unique to a specific codebase, IT teams are forced to manually log in and repair each site one by one. That means wasting critical time and leaving themselves vulnerable to further attacks. 

A component-based architecture that establishes a single centralized governance model, while still allowing teams to be fast-acting and self-sufficient is critical to freeing organizations from these efficiency blockers and potential security breaches. A composable enterprise succeeds by empowering all departments with structured freedom. The musical arrangements and chords serve as the components that teams can shape and each instrument collaborates with the others, building off each other to make something beautiful.  

A component-based architecture helps teams maintain control and governance through an established set of templates, layouts and packaged business capabilities that can be arranged in different ways and deployed at different moments to suit a unique context while still maintaining overarching brand standards. Composable platforms also have security built into the foundation of the tools themselves, ensuring privacy and compliance standards remain intact even as the user and customer experience itself evolves. This secure-by-design architecture, led by the CIO, is the guiding hand of a trained conductor who ensures that everything comes together in harmony rather than devolving into a cacophony of noise. Composability leaves room for continuous innovation without sacrificing control.

Learn more about how Acquia helps businesses build their own composable enterprise in our e-book: Building the Composable Enterprise: The True Digital Transformation

Featured Resources

View More Resources