Hi there. I’m Lynne Capozzi, Chief Marketing Officer here at Acquia. I may be a fresh face on Acquia’s blog, but I’ve been a company veteran for some time. I was Acquia’s first serving CMO in 2009 before leaving in 2011 to pursue my passion for nonprofit work full time.
I returned to Acquia in late 2016 to lead our marketing organization into the next stage of growth. I oversee all global marketing functions, which gives me the opportunity to work with an incredibly talented and motivated team that spans from our headquarters in Boston, to Europe, and even Australia. My colleagues affectionately call my return to Acquia a “boomerang story”.
Around the time I rejoined the company, Acquia updated its mission to deliver “the universal platform for the greatest digital experiences”. Acquia is building the technology that supports business transformation strategy for organizations across the board.
From Nasdaq to Wilson Sporting Goods and Princess Cruises, it’s inspiring to see how our customers are shaping the world with digital. As CMO, I want our own team to live that dream. That’s why I’m excited to announce that we are moving Acquia.com to Drupal 8!
The evolution of Acquia.com
During my first go around as CMO in 2009, the website was primarily used to convert leads and to move them through the funnel. This meant our team spent a lot of time driving webinar registrations and building out nurture campaigns to keep people coming back for more. Like any other emerging startup, we had to be strategic with our resources, and for Acquia this meant being scrappy when it came to our website. As the company grew, so did our investment in our website. Throughout Acquia’s first decade, Acquia.com has seen a few different iterations:
In 2012, Acquia partnered with a marketing agency to develop business-level messaging for the organization. What came out of that rebranding dictated everything from PowerPoint presentations to the redesign of Acquia.com on Drupal 7.
You can see that we made changes to the site over the years, but beyond that, the last time Acquia tackled a replatform was nearly six years ago.The redesign is significant because Acquia.com is one of our company's most valuable marketing tools. Not only is our website the entryway to our products, but it also continues to serve as an important demand generation tool. We know we can create a bigger, better showcase for our products and services, and moving to Drupal 8 is going to get us there.